The key to our Advertising program is that we introduce to our customers, merchandising opportunities.
Our key to success includes:
Our 3 Major Promotions, 10 for $10 events, $5 Events, and Summer Snacking. We also have a variety of events such as case lot sales, Dollar Events, Frozen Food Events and Italian Days. All events are strategically planned by week throughout the year, and allow stores to add in-store excitement and create merchandising opportunities.
Another great foundation to our program is our access to over 4,000 SKU’s of private label products for our customers.
The Blackhawk gift card program was a new addition to our program in 2011. With the increasing popularity of gift cards, this program has been very successful.